More and more "consumer-actors" are concerned about their well-being and health. Healthy lifestyles (exercise, nutrition, etc.), environmental concerns (zero waste, biodegradable products, etc.), civic engagement... Added to these everyday actions is now a strong trend: the healthy home. A quick tour of the home...
For several years, we have been facing an increase in certain health problems, linked in part to our consumption habits and the use of multiple chemical products. And surprise! Our home, in which we thought we were safe, our family "cocoon" designed to provide us with the best, turns out to be at the heart of the turmoil. To convince you, a single figure: human exposure to chemicals is 2 to 5 times higher inside our homes, offices, recreational and commercial spaces. Rather worrying when you know that, in Canada, we spend 90% of our time within these walls. The culprits? Certain construction or decoration materials that release, for example, volatile organic compounds (VOCs), but also cleaning products loaded with chemical toxins (phthalates, benzene, etc.).
While we may not necessarily have control over the former, we can easily control the latter and ban them from our homes. Especially since serious alternatives are multiplying, such as the healthy home fragrances offered by oNature, distributed by numerous partners keen to meet the expectations of their customers: Supermarchés Avril , Marchés Tau , Rachelle-Béry , La Moisson , Coop La Manne , La Boite à grains , etc. The opening of several eco-shops, particularly in Montreal and throughout Quebec, finally confirms this underlying trend, that of the healthy home.
Photo @jayzackeli
The healthy home, a fundamental trend
But what is a healthy home? It's a home in which we prioritize the use of materials and cleaning products that are not harmful to health or cause allergies. Institutional stakeholders are already getting on board with this movement, like the Canadian Mortgage and Housing Corporation, the Canadian housing authority for over 65 years. For example, it offers a program called The Healthy Home, which is based around three main areas: the health of occupants, environmental protection, and the preservation of natural resources.
@lauriedouceur
A media community that gives voice
Books, magazines, blogs... The media space has also taken hold of this phenomenon and gives an echo to the different dimensions of the healthy home, particularly in the field of healthy cleaning products, which is why we are proud to collaborate with the Pure brand which offers our aromas in their ecological cleaning products. And on this side, the "blogosphere" is bubbling to fuel reflection and unite "consumer-actors" concerned about their health.
